Travel Vendors usually market consumers that spend a lot of time browsing before they actually book online. The average consumer looks at three sites before purchasing an airline ticket online. On most travel sites, an average 5% of lookers become bookers.
Consumers love to buy online. Internet sales are doubling on average every year, yet travel suppliers struggle with how to convert lookers to bookers on the Web. Conversion rates are low, costs to acquire a new customer are high, competition is fierce and customer loyalty is almost non-existent.
As the web gives consumers the ability to plan and book trips themselves, the role of traditional travel agents and tour operators has changed. Those that don’t adopt business models to the Web are likely to be left behind. For those that do, the web facilitates customisation, specialisation and flexibility. ACW’s eTravel solution enables organisations to use persuasive and dynamic web experiences to:
- Meet buyer demands for high-end service when they purchase big-ticket items such as cruises, tours and complex trips. Let customers have lots of options in viewing, customising and booking travel online
- Guide customers through complex decision-making processes, such as planning a cruise, choosing dates, rooms, side trips, meal plans, evening entertainment and related travel. Making the process as user-friendly as possible
- Ensure the website supports dynamic packaging with dynamic content that matches content to customer interests
- Serve high-value corporate customers with customised Extranets
- Quickly and easily upload new information to the site through our customise Easy Content, Content Management System
